What We Do
Web Design – aesthetics + functionality = results
Progressive, effective, innovative, cutting edge; these are some of the words our clients use to describe our Long Island website designs. At Zartwork Designs we combine aesthetically pleasing visuals with functionality to highlight your professional image and effectively communicate your marketing message. Your website may be the first impression you make to a potential client and while a pretty website looks great, we also make it a priority to create a design that turns viewers into customers, effectively improving your business.
Because of our unique ability to integrate all of our services together we are a leading web site design company that understands the importance of:
● The creation of an innovative, user-friendly design that gets your unique message across
● Utilizing the newest marketing, development and design techniques
● Implementing websites to function and look great on mobile devices and every major browser
● Exceeding our client’s expectations
Print Design – Effective, visual marketing in your hands
Print isn’t dead! While marketing online has become a large part of many companies’ budgets, print is still very important.
Corporate Identities and Logo design
When Zartwork Designs began in 2004, it was just a Long Island Print Design company. Our graphic design specialized in designing corporate identities for our clientele. We have built a reputation of creating a unique online presence for our clients while clearly highlighting their area of expertise. It begins by creating a unique and compelling logo designed to identify your business in its simplest form then integrating this logo with your print and marketing strategies to help you to acquire brand recognition to support your competitive edge.
We naturally expanded into different forms of print such as direct mail pieces, promotional items, magazine ads, editorial spreads, and branding kits. We can design your print material using your current logo and graphics or let us loose to design a whole new look and feel for your company!! From business cards to large format displays, Zartwork Designs can design and print it all, making us a one stop shop for all of your graphic and printing needs!
Software Development – The Zartwork Development Guide
At Zartwork Designs we believe the best ways of developing software are born through experience and an excellent client/developer relationship. We base all software development on the following core principles. These principles are taken directly from the Agile system of software development with a few exceptions.
- Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
- Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.
- Continuous attention to technical excellence and good design enhances agility.
- Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
- Clients and developers must work together daily throughout the project.
- At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.
- Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.
- Working software is the primary measure of progress.
At Zartwork we focus on people and their energy, innovation, and ability to solve problems. This fits well with an agile environment.
“An agile environment is human-centric and participatory and can be readily adapted to new ideas and innovations.”
When you allow each person to contribute unique value to your software development project, the result can be powerful.Request a Quote
Marketing – Simple, Strong, Relevant, Effective
In marketing and advertising, “they say you want a revolution.” The function of marketing is to promote and facilitate exchange. At Zartwork we feel the essence of communication in advertising is the offer. The characteristics that influence an offer are strength and relevance. The best offers must motivate the customer to action.
All too often companies offer what is convenient as opposed to what will motivate their demographic. A lawn mower shop will give a free blade sharpening as opposed to a drawing to win a new mower. The blade sharpening is relevant but the strength is weak because it’s just not strong enough to motivate.
State the need, provide the solution and simplify the message.
“1,000 songs in your pocket.”
This one slogan almost single handedly changed the face of consumer electronics and the music industry forever.
To hold the attention of today’s consumer in a very competitive digital market you need to provide relevant information, specific to your target audience without wasting time or space. Having your business at the top of search engine results is invaluable and at Zartwork we create relevant content using many different methods and services:
- Search engine optimization (SEO)
- Search Engine Marketing (SEM or PPC)
- E-mail marketing
- Social Marketing
- Research and case studies
- Digital books
Marketing is a synergy of all methods of communication brought together in concert to state a need, and then provide the solution. At Zartwork “we all want to change the world”, one product at a time, your product.Request a Quote
SEO – Driving qualified traffic to your site
The process of optimizing your web pages so that search engines find them relevant is called search engine optimization (SEO). By adjusting the structure and content of your website, you can increase your rankings on Google, Bing, MSN and other major Internet search engines.
It is true that 90% of Web searchers never look further than page one. Most search engines display ten results on the first page and being listed at 11 or beyond means that many people may miss your website. When you spent thousands of dollars on a website, you assumed that many users would be seeing it on a daily basis. The problem is that there are so many websites out there. Customers doing a general search for a type of company will only see the top 10 – 20 results before making a decision.
Zartwork Designs SEO team can optimize your web pages so that search engines find them relevant which helps fulfill our mission to get you to page one!!! Using our search engine optimization services will create more traffic directed towards your site, because your site will be ranked higher on the major search engines. More traffic means more revenue.
Our SEO services include:
- Keyword research and selection
- Competitive analysis report
- Link Building programs
- Pay per click (PPC)
- Website Analytics
- Page Speed and Mobile optimization
Where do I Start?
Keyword research and selection
Keyword research should be the first step in any process that involves optimizing and marketing your website through the search engines. Understanding who your potential clients are and what words they would use to find your services on the web is crucial. There is a big difference between a marketing campaign that delivers a lot of traffic to your site and one that delivers relevant traffic to your site
Competitive Analysis service
Follow this research up with Zartwork Designs Top 10 Competitive Analysis service. Our SEO specialists gather data from the top 10 competitors that currently have high rankings for the keywords that are important to you.
This competitive intelligence can be used with any of the SEO services we offer to help ensure the success of your SEO initiative. You’ll save time and get results faster when you start with Zartwork Designs Top 10 Competitive Analysis service.
Link Building Programs
One of, if not the most significant factors for top search engine rankings, are links that point to a specific page. All major search engines factor off-page links into their ranking equations. The Zartwork Designs link building program will help obtain links from sites that are highly valued by current search engine algorithms. There are millions of potential link partner pages on the Web and many ways to get links to and from them.
Pay-Per-Click Advertising Programs
No matter how your company earns its revenue, you can increase its profitability through the targeted visitors brought by PPC (pay per click) advertising. One of the best ways to launch an effective PPC campaign is through Zartwork Designs paid search management solutions. Our keyword analysis helps provide your website with the targeted leads that are most likely to bring valuable traffic (and sales) to your Website.
There are many ways to optimize a website for better search engine rankings. There is only one way, however, to tell if it’s working. Zartwork Designs web analytics service provides comprehensive, detailed reporting of your website’s traffic, and is fundamental to improving your website design and marketing strategies. Zartwork Designs Website Analytics service will provide you with answers to important questions such as:
- Where are visitors coming from?
- How many visitors are accessing my site and what pages are they viewing?
- What search terms are visitors using in the search engines to find my Website and from what search engines?
- What visitors are viewing my site now?
- What are the detailed demographics of the Website’s visitors such as their browser type or country of origin?
Page Speed and Mobile Optimization
Very simply we make your web pages fast on all devices!!
Contact Zartwork Designs to request a quote and start bringing qualified traffic to your site today!!Request a Quote
Lions, and Tigers, and Bears… No Problem!
Whether its Web, Print, or Advertising, Zartwork has you covered!