Web Design – aesthetics + functionality = results

Progressive, effective, innovative, cutting edge; these are some of the words our clients use to describe our Long Island website designs.  At Zartwork Designs we combine aesthetically pleasing visuals with functionality to highlight your professional image and effectively communicate your marketing message.  Your website may be the first impression you make to a potential client and while a pretty website looks great, we also make it a priority to create a design that turns viewers into customers, effectively improving your business.

 

Our designers understand the importance of creating a cohesive working relationship to ensure the fast delivery of your website and work closely with each client to ensure their needs are being met efficiently while creating your compelling online presence.  We create websites with xhtml, css, xml, javascript, ajax, php, aspx, and flash while integrating our unique SEO formula to get your website to the first page.

 

Because of our unique ability to integrate all of our services together we are a leading web site design company that understands the importance of:

● The creation of an innovative, user-friendly design that gets your unique message across

● Utilizing the newest marketing, development and design techniques

● Implementing websites to function and look great on mobile devices and every major browser

● Exceeding our client’s expectations

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Print Design – Effective, visual marketing in your hands

Print isn’t dead! While marketing online has become a large part of many companies’ budgets, print is still very important.

 

Corporate Identities and Logo design

When Zartwork Designs began in 2004, it was just a Long Island Print Design company. Our graphic design specialized in designing corporate identities for our clientele.  We have built a reputation of creating a unique online presence for our clients while clearly highlighting their area of expertise.  It begins by creating a unique and compelling logo designed to identify your business in its simplest form then integrating this logo with your print and marketing strategies to help you to acquire brand recognition to support your competitive edge.

 

Print Design

We naturally expanded into different forms of print such as direct mail pieces, promotional items, magazine ads, editorial spreads, and branding kits.  We can design your print material using your current logo and graphics or let us loose to design a whole new look and feel for your company!! From business cards to large format displays, Zartwork Designs can design and print it all, making us a one stop shop for all of your graphic and printing needs!

 

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Software Development – The Zartwork Development Guide

At Zartwork Designs we believe the best ways of developing software are born through experience and an excellent client/developer relationship. We base all software development on the following core principles. These principles are taken directly from the Agile system of software development with a few exceptions.

• Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
• Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.
• Continuous attention to technical excellence and good design enhances agility.
• Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
• Clients and developers must work together daily throughout the project.
• At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.
• Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.
• Working software is the primary measure of progress.

At Zartwork we focus on people and their energy, innovation, and ability to solve problems. This fits well with an agile environment.

“An agile environment is human-centric and participatory and can be readily adapted to new ideas and innovations.”

When you allow each person to contribute unique value to your software development project, the result can be powerful.

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Marketing – Simple, Strong, Relevant, Effective

In marketing and advertising, “they say you want a revolution.” The function of marketing is to promote and facilitate exchange. At Zartwork we feel the essence of communication in advertising is the offer.   The characteristics that influence an offer are strength and relevance.  The best offers must motivate the customer to action.

 

All too often companies offer what is convenient as opposed to what will motivate their demographic. A lawn mower shop will give a free blade sharpening as opposed to a drawing to win a new mower. The blade sharpening is relevant but the strength is weak because it’s just not strong enough to motivate.

 

State the need, provide the solution and simplify the message.

 

“1,000 songs in your pocket.”

 

This one slogan almost single handedly changed the face of consumer electronics and the music industry forever.

 

To hold the attention of today’s consumer in a very competitive digital market you need to provide relevant information, specific to your target audience without wasting time or space.   Having your business at the top of search engine results is invaluable and at Zartwork we create relevant content using many different methods and services:

• Search engine optimization (SEO)
• Search Engine Marketing (SEM or PPC)
• E-mail marketing
• Social Marketing
• Blogs
• Research and case studies
• Digital books

 

Marketing is a synergy of all methods of communication brought together in concert to state a need, and then provide the solution. At Zartwork “we all want to change the world”, one product at a time, your product.

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Social Media – social networking from design to implementation to management

The days of having a website, putting up content about your business, and then leaving it stagnant for years on the web are over. We live in the age of social network development and in this wave of interactivity; the focus of the web is centralized on networking amongst peers on social websites such as Facebook, Twitter, YouTube and many others. Virtually every person living in this age is looking for information that will help to improve the quality of their life and they turn to the web looking for answers that will provide the solution to their problems.

 

As of January 2014, 74% of online adults use social networking sites. 

Web based Social Networking is real-time bi-directional communication between nothing less than the people of the world. What this creates is a simple easy to use forum for people to say what they feel when they feel it, without spin.  Social sites help people discover a product or service, and serve as an inspiration for the purchase of a product or service, thus having a major impact in influencing customers’ buying decisions and purchases.

 

It is estimated that there are over 152 million blogs sites on the internet and businesses that own and regularly update their blogs generate more leads and traffic than those that do not own a blog.

 

In the business world this has brought survival of the fittest to a new level. Prior to this level of communication, companies and politicians could hide behind huge advertising budgets even while producing inferior products.  Those days are over and social media offers new and exciting ways to obtain information, build relationships, communicate with target communities, and positively influence mass opinion.

 

Coke is the top non celebrity Facebook page with over 89 million likes on Facebook. How does this happen?

 

One person at Coke types “Thanks for Sharing a Coke with us this summer! If you haven’t yet,
it’s not too late to go out and find your friends’ names! #ShareaCoke”, within hours 55,000 fans of Coke agree. This is Social Networking on the Web.

 

At Zartwork we understand that people’s perception of your company is VERY PUBLIC. And you need tools to manage that perception because now the public’s perception of your company is your company’s reality. We understand web based social networking, we understand what needs to be done and we do it. Our Social Networking Development packages will get you on the web and interacting with your customers in no time at all.

 

Here are some of the social media services we offer:

• Social Listening
• Targeted Ad Campaigns
• Community Research / Analytics
• Reputation Management
• App Development

SEO – Driving qualified traffic to your site

The process of optimizing your web pages so that search engines find them relevant is called search engine optimization (SEO). By adjusting the structure and content of your website, you can increase your rankings on Google, Bing, MSN and other major Internet search engines.

 

It is true that 90% of Web searchers never look further than page one. Most search engines display ten results on the first page and being listed at 11 or beyond means that many people may miss your website.  When you spent thousands of dollars on a website, you assumed that many users would be seeing it on a daily basis. The problem is that there are so many websites out there. Customers doing a general search for a type of company will only see the top 10 – 20 results before making a decision.

 

Zartwork Designs SEO team can optimize your web pages so that search engines find them relevant which helps fulfill our mission to get you to page one!!! Using our search engine optimization services will create more traffic directed towards your site, because your site will be ranked higher on the major search engines. More traffic means more revenue.

 

Our SEO services include:

• Keyword research and selection
• Competitive analysis report
• Link Building programs
• Pay per click (PPC)
• Website Analytics
• Page Speed and Mobile optimization

 

Where do I Start?

 

Keyword research and selection

Keyword research should be the first step in any process that involves optimizing and marketing your website through the search engines. Understanding who your potential clients are and what words they would use to find your services on the web is crucial.  There is a big difference between a marketing campaign that delivers a lot of traffic to your site and one that delivers relevant traffic to your site

 

Competitive Analysis service

Follow this research up with Zartwork Designs Top 10 Competitive Analysis service. Our SEO specialists gather data from the top 10 competitors that currently have high rankings for the keywords that are important to you.

This competitive intelligence can be used with any of the SEO services we offer to help ensure the success of your SEO initiative. You’ll save time and get results faster when you start with Zartwork Designs Top 10 Competitive Analysis service.

 

Link Building Programs

One of, if not the most significant factors for top search engine rankings, are links that point to a specific page. All major search engines factor off-page links into their ranking equations. The Zartwork Designs link building program will help obtain links from sites that are highly valued by current search engine algorithms. There are millions of potential link partner pages on the Web and many ways to get links to and from them.

 

Pay-Per-Click Advertising Programs

No matter how your company earns its revenue, you can increase its profitability through the targeted visitors brought by PPC (pay per click) advertising. One of the best ways to launch an effective PPC campaign is through Zartwork Designs paid search management solutions. Our keyword analysis helps provide your website with the targeted leads that are most likely to bring valuable traffic (and sales) to your Website.

 

Website Analytics

There are many ways to optimize a website for better search engine rankings. There is only one way, however, to tell if it’s working. Zartwork Designs web analytics service provides comprehensive, detailed reporting of your website’s traffic, and is fundamental to improving your website design and marketing strategies. Zartwork Designs Website Analytics service will provide you with answers to important questions such as:

• Where are visitors coming from?
• How many visitors are accessing my site and what pages are they viewing?
• What search terms are visitors using in the search engines to find my Website and from what search engines?
• What visitors are viewing my site now?
• What are the detailed demographics of the Website’s visitors such as their browser type or country of origin?

 

Page Speed and Mobile Optimization

Very simply we make your web pages fast on all devices!!

 

Contact Zartwork Designs to request a quote and start bringing qualified traffic to your site today!!

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OUR MISSION

Zartwork is based on three main principals:

– The creation of innovative, user-friendly designs that are unique to each client
– Utilization of the newest marketing, development and design techniques
– Exceeding our client’s expectations

Zartwork creates designs that are user-friendly and unique. Designs that are visually impactful are great, but if the user does not understand them, then the information is lost. Our goal is to create a sleek web site and marketing campaign that works to promote your business effectively. We understand the importance of keeping your site up to date with Search Engine Optimization (SEO) and other marketing tactics so that your clients and potential clients can easily find you. Employing these techniques ensures your website is working to its full potential.

 

Here at Zartwork we ensure that your website is working to its full potential by utilizing Search Engine Optimization (SEO) and other marketing tactics. We also integrate your marketing efforts online by connecting your web site to popular Social Networking sites such as Facebook, Twitter, Myspace, and Yelp, and incorporating your print materials into the design. We have achieved great results initiating the development of web sites using Search Engine Optimized code. True to our main principals, we keep up to date with the current web standards and Search Engine Optimization (SEO) rules.

 

Meeting and exceeding your expectations is what Zartwork strives to achieve, regardless of your budget. We guarantee that you will be pleased with the designs and implementation, as well as with the overall service that we provide. At Zartwork our service does not end with the completion of your first project. We believe that your initial experience with Zartwork is only the beginning. We look to maintain a lasting relationship with each of our clients, providing great customer service in the maintenance of your projects, as well as helping your business grow with new concepts and ideas for the future.

Go Back in Time

Roads? Where we are going, we don’t need roads.

So from time to time, we think it’s important to take a trip down memory lane. It’s nice to see where we have come from, to where we are now. So if you, like us, want to see our humble beginnings, click on the time machine button on the right. Whatever you do, don’t push the red button.